Our Story

Hey there! Meet the owners: Val, Rebecca + Alex

We are three women (and mothers!) who live in gorgeous rural New Hampshire, where YAYA Organics was founded in 2014.  We are passionate about staying active outdoors with our families throughout all 4 seasons, whether it's running, hiking, camping, kayaking, gardening, walking the dog, or exploring our beautiful White Mountains. 

So how did we start making all-natural bug repellents? The YAYA story began in 2014 when Alex and Rebecca (mother and daughter) couldn't ignore the tick problem in their own backyard. The ticks were getting worse each year, and they were determined to find an effective and healthy solution that would protect them and their family, but there wasn't anything available on the market. The mother-daughter team started researching plant-based oils that repel ticks, and soon began developing and testing formulas in their own backyard until they hit a homerun. This extra potent formula "Tick Ban" boasts a high % of bio-actives, a refreshing herbal scent, and an ingredients panel that they could trust including cedarwood, peppermint, geranium, rosemary and more.

Alex and Rebecca knew that this niche product met a very real need, so they decided to market Tick Ban and the response was electric!  YAYA quickly blossomed as a company, welcoming their third partner Valeria to the YAYA family, expanding their product line to include a mosquito repellent (Squito Ban), an extra gentle bug repellent for babies (Baby Bug Ban) and reef-safe mineral sunscreens.  

Our grass-roots story is just the beginning. The pure, eco-friendly and back-to-nature ethos of YAYA Organics is woven into every aspect of our business as we grow, from product development, to sourcing raw materials, choosing eco-friendly packaging and more. We believe that ingredients matter, and that nature always provides the best options with a wide range of amazing and therapeutic benefits on many levels.

The three women of YAYA are a fun, dynamic and passionate team who share the same values for clean ingredients, a deeply rooted commitment to health and wellness, as well as sustainability. Today Alex, Rebecca and Valeria are proud to be a 100% women-owned company that offers premium sun + bug protection for health-conscious families everywhere.