Our Mission

Hey! Come explore what YAYA is all about. 

Our Mission

Our mission is to create nature-powered sun + bug products that elevate all your outdoor experiences and surpass your expectations in quality and efficacy. To accomplish this, we're committed to using only healthy and eco-friendly ingredients that are as effective as they are natural. The heartbeat of YAYA is to help you live your best life in nature by providing clean, safe and sustainable outdoor products - for people, pets and planet. 

Purpose Statement

We believe life outside is better. Our purpose is to equip and inspire people of all ages to get outside and safely enjoy their adventures in the great outdoors. 

Vision Statement

Our vision is to create a happier and healthier world by inspiring people to live a natural and eco-friendly lifestyle. We want everyone to enjoy that brilliant sense of freedom and connection in nature, by empowering families with natural sun + bug protection. 

Brand Core Values

High Quality: Commitment to uncompromising quality through high-value products that are effective, with outstanding customer service. 

Always Ethical: You can trust us as the ethical provider of safe, healthy, and eco-friendly products. 

Family First: Protecting your family like they are our own, one product at a time. 

Environmentally Friendly: We are committed to using all-natural and eco-friendly ingredients and packaging that are safe, effective, and sustainable for the planet. 

Be Adventurous: Empowering families, people and pets to live freely outdoors, without fear or annoyance caused by bugs or intense sun exposure.